With nearly 20 years of experience owning and operating a vacation home company, we understand the vacation rental and second-home market inside and out. We know what it takes to market, position, and sell vacation properties successfully. Now, we're putting that experience to work for you!
Whether you're ready to move on from your vacation home or concerned about missing the right selling opportunity, our proven industry knowledge, personalized approach, and commitment to results can help you sell your property with confidence.
Don't wait until it's too late—let our experience help you get your vacation home sold!

Step 1: Initial Consultation
We discuss your goals, timeline, and expectations while evaluating your home's unique features
Step 2: Market Analysis
I prepare a detailed Comparative Market Analysis (CMA) to recommend a competitive listing price based on current market conditions.
Step 3: Home Preparation
Together we'll identify improvements that can increase buyer appeal, from staging recommendations to simple repairs.
Step 4: Professional Marketing
Your listing goes live with professional marketing materials and broad online exposure designed to attract serious buyers.
Step 5: Showings & Buyer Feedback
I coordinate showings, gather buyer feedback, and adjust our strategy if necessary to keep your listing competitive.
Step 6: Offer Review & Negotiation
Every offer is carefully evaluated based on price, financing, contingencies, and closing terms to help you make an informed decision.
Step 7: Contract to Closing
From inspections and appraisals through the final closing, I coordinate each step to help ensure a smooth transaction.
We continue to use state-of-the-art software to get your home sold
Today's buyers begin their home search online. Your home will be showcased with professional-quality marketing that may include:
High-resolution photography
Drone photography (where appropriate)
Video walkthroughs
Virtual tours
Floor plans
Social media marketing
Eye-catching property brochures
A strong first impression helps generate more showings and stronger buyer interest.
Your listing deserves broad visibility. Your home will be marketed across many of the websites buyers use when searching for homes, along with targeted digital marketing designed to increase exposure and drive qualified traffic.
MLS exposure
Search engine optimization (SEO)
Social media campaigns
Email marketing
Buyer database notifications
Featured website placement

One of the biggest frustrations sellers experience is poor communication.
I believe you should always know:
What's happening
What comes next
Buyer feedback
Showing activity
Market changes
Contract updates
You'll receive consistent updates throughout every stage of the selling process.
Yes, future bookings can be offered to convey with a sale. In fact, it's a nice option to offer buyers as the home will look more appealing with rentals in place.
Yes, this is recommended to keep rentals solid in case your home takes longer time to sell. If you can afford to not book the home while it is selling, we do recommend this as it is easier to show a vacant home vs. a home with rentals in it. Most property managers will not allow a home to be shown while a renter is staying at the home.
You must tell your property manager you plan to sell the home. You will want to give them your Realtor's name and contact info as the 2 will need to liaise throughout the process. Be sure to review your management contract as some of them require buy outs and charge you termination fees.
Yes, this is definitely a good practice and the right approach. While you may lose a few rental bookings in the process, you're ultimately protecting both yourself and your future buyers from potential complications.
For example, if your home sells on March 1st and you already have vacation rentals booked throughout the summer, the new homeowner may have no intention of continuing to rent the property. This could leave those guests scrambling to find alternative accommodations. Having to relocate an entire family’s vacation rental unexpectedly can create a significant inconvenience and a disappointing experience for everyone involved.
It's always best to be proactive, communicate clearly, and avoid creating situations that could negatively impact your guests or the new homeowner.
A home's value depends on factors such as location, condition, recent comparable sales, updates, lot size, buyer demand, and current inventory. A professional market analysis provides a more accurate estimate than online valuation tools alone. We will provide you one for free within 1 business day.
While you own the home, its business as usual. You receive your statements from your property manager as usual. Once the home is closed, any future rental is of course paid to the new owner. In the event the home sells while a rental is in place, the funds a prorated accordingly.
Review your original contract. Most property managers do charge a cancellation fee if cancelled within 90 days. You must review your contract prior to listing your home so you know everything up front.
We recommend reviewing your profit and loss for the last 12 months, that ought to help you with your decision.
Not every repair adds value. I help identify improvements that are most likely to increase buyer appeal and provide a strong return on investment.
The timeline varies based on market conditions, pricing, property condition, and buyer demand. Proper pricing and effective marketing can help reduce time on the market.
Common seller expenses may include real estate commissions, title fees, potential repairs, prorated property taxes, and negotiated closing costs. Costs vary depending on the transaction and local practices.
Preparing your home often includes:
Deep cleaning
Decluttering
Minor repairs
Improving curb appeal
Neutralizing décor where appropriate
Professional staging if beneficial
If your home is a Short-Term Rental, we bring over 20 years experience having been former owners of a Vacation Home Company. We can help you prep the home perfectly.
After accepting an offer, the transaction typically moves through inspections, financing, appraisal, title work, and final closing before ownership transfers to the buyer.
© 2026 Matthew Montalvo Real Estate Agent - [email protected]
La Rosa Realty 1420 Celebration Blvd, Celebration FL 34747
All rights reserved.